Our Story
iiCiNG was created to deliver a whole new kind of flavour experience to your favourite alcoholic drinks.
Most flavoured coolers, RTDs, and beers miss the mark—either they're too sweet, bland, overwhelming, or just plain bad. And buying a whole bottle of flavoured alcohol? Let's be real, we've all got a dusty bottle of birthday cake or s'mores vodka hiding in our cupboards from a decade ago.
So we thought: if water enhancers can transform plain water, why not create something similar for beer, spirits, and wine? That's exactly what iiCiNG is—a convenient squeeze bottle filled with bold flavour, zero calories, and zero sugar. It's portable, versatile, and totally up to you how you use it.
Customize your drink anytime, anywhere—exactly the way you like it.
And because iiCiNG is non-alcoholic, you can get creative: mix it into water, craft delicious mocktails, or even rescue bland or weird-tasting canned drinks. (No judgment here.)
Meet our Founder
Paul Wolchuk
It all started with a simple question:
If they can do it for water, why not for alcohol, beer - and everything else?
I’ve always had a passion for bold flavours and unforgettable social moments. Whether I was mixing cocktails for friends, spicing up sparkling water, or dreaming up new ways to get creative with drinks, I kept running into the same problem: flavour options were either loaded with sugar, too artificial, bland - or just way too complicated.
What started as a few flavour experiments in the kitchen quickly turned into a clear vision: a flavour enhancer that actually tastes like the real thing. Convenient, customizable, and ready to transform any drink—boozy or not—with just a quick squirt.
After months of taste-testing, refining, and more late nights than we care to admit, iiCiNG Flavour Shots was born—your bartender in a bottle.
But we’re not just flavouring drinks.
We’re fuelling moments. Sparking creativity.
And helping people everywhere raise the bar on what’s in their glass.
From our team in Milton, Ontario to every cooler, cupboard, purse, pocket, and bar cart we’re lucky to be part of, thank you for being here.
The party’s just getting started.